Before another amazing season of the @WNBA tips off, it’s time for a history lesson. Our trusty video store manager, Sasha, will be your guide. Welcome to Run It Back Video, showcasing the best of the best since ’96. pic.twitter.com/Vs2sQhCAet
— Nike (@Nike) May 11, 2022
So excited to narrate this spot for the Nike WNBA Run it Back campaign. In the commercial, I introduced Run It Back Video and highlighted some of the athletes whose stories are featured in the campaign, including Sylvia Fowles, Jonquel Jones, Lisa Leslie, Sue Bird, and more.
As a girl who grew up playing basketball, and a woman who knows that women’s sports often don’t get the recognition they deserve, I was honored to be a part of this special campaign. Using my voice to help people and brands tell their stories is my passion, and when a campaign is as personal as this one, it’s extra rewarding.
There are several commercials, all set in an old-school video store called Run It Back Video– imagine Blockbuster but for women’s sports stories exclusively. This collaborative campaign between NIKE and the WNBA will further the league’s storytelling, increase visibility for its athletes, and help to recruit more women into the sport in a natural way. As a creative, I admire the intention behind the NIKE and WNBA campaign collaboration. And I think we can all agree that the world is a better place when we give voice to women.